Mastering Social Media Management: A Practical Guide for Businesses

Created by Spandan Keot

Publication name Ujudebug

Published date : Sun, 08-Jun-2025

Category name : Digital Marketing

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Mastering Social Media Management: A Practical Guide for Businesses

Unlock the power of social media to grow your business, community group, or self-help group (SHG) with this comprehensive, easy-to-follow guide. Whether you’re a beginner or looking to improve your current strategy, this ebook covers everything you need to know about managing social media effectively.

Learn how to create engaging content, schedule posts, build your audience, and analyze performance across platforms like Facebook, Instagram, and WhatsApp. Discover practical tips on community engagement, branding, and running affordable ad campaigns that deliver real results.

Tailored for entrepreneurs and grassroots organizations in Assam and beyond, this guide helps you build a strong online presence that drives awareness, sales, and meaningful connections—all without needing a big marketing budget or technical expertise.

Title Mastering Social Media Management: A Practical Guide for Businesses
Author Spandan Keot
Publisher Ujudebug
Edition 2025
No. of page 9

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About instructor

Spandan Keot

Spandan Keot (CEO and Founder, Ujudebug) is a technically sophisticated and business-savvy professional with a passion for solving customer problems. He is driven by an innate sense of curiosity. His talent, combined with his extensive experience in the Information Technology industry, has enabled him to build a successful company from scratch. An avid programmer, Spandan has always been fascinated by how the software works. As a teenager, he dabbled in programming before finally deciding to pursue Computer Engineering. After that he ventured into entrepreneurship, founding Ujudebug - A Technology Company in 2016, which has now become one of the most reputable IT companies in Northeast India. He has also been the driving force behind a couple of startups in Assam. Two of his startups were selected for Startup Assam under IIM Calcutta, Government of Assam, and incubated at IIM Calcutta, Kolkata. He has been selected as a mentor for two consecutive years for the Smart India Hackathon organized by Govt of India. He is also known for his ability to deliver keynotes at various institutions such as IIT Guwahati, IIE Guwahati, NIRDPR, Assam Down Town University, Girijananda Chowdhury University, Royal Global University, NITS Mirza, and others.

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