Course description

Designed for aspiring marketers, business owners, and career changers in Assam and beyond, this program provides a deep dive into the essential strategies and tools needed to thrive in today's digital landscape. From building brand awareness to driving conversions, you'll gain practical, in-demand skills in SEO, social media, content creation, paid advertising, email marketing, and analytics. This course emphasizes hands-on learning, real-world case studies, and a focus on generating measurable results, empowering you to launch or advance your digital marketing career.

What will i learn?

  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Optimize websites for search engines, driving organic traffic and improving online visibility.
  • Create engaging content and manage effective social media campaigns across various platforms.
  • Plan, launch, and optimize paid advertising campaigns on Google Ads and social media.
  • Design and implement successful email marketing campaigns with a focus on lead nurturing and conversion.
  • Analyze digital marketing performance using analytics tools to make data-driven decisions.
  • Understand key digital marketing metrics (KPIs) and report on campaign effectiveness.
  • Position themselves for diverse and high-demand roles within the digital marketing industry.

Requirements

  • Basic computer literacy.
  • Reliable internet connection.
  • Access to a computer or laptop.
  • Enthusiasm for learning and applying digital strategies.
  • (Optional but Recommended) A personal brand or page to practice learned skills.

Frequently asked question

Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

This course is ideal for individuals looking to start a career in digital marketing, small business owners aiming to grow their online presence, traditional marketers seeking to upskill, and anyone interested in understanding how to leverage digital channels for business growth.

No prior digital marketing experience is required. Basic computer literacy and internet navigation skills are beneficial. A strong desire to learn and implement digital strategies is key.

Yes, this course is designed with a strong focus on practical, in-demand skills, making you job-ready for various digital marketing roles such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketer, and PPC Specialist.

You will have access to experienced instructors, interactive sessions, practical exercises, and potentially a community forum for peer support and discussion.

This course emphasizes a holistic approach, covering all major digital marketing channels with a focus on practical application, real-world scenarios, and SEO-friendly content generation, specifically tailored for the regional context of Assam where applicable.

Yes, upon successful completion of the course and any associated assessments, you will receive a Digital Marketing Specialist Certification from Assam Skill Connect.

Details regarding ongoing access to course materials will be provided upon enrollment. Typically, you will have access for a certain period post-completion to review and reinforce your learning.

Absolutely. While AI assists with automation and data analysis, the strategic thinking, creativity, and human understanding of audience nuances – which are core to digital marketing – remain indispensable. AI enhances, rather than replaces, digital marketers.

Graduates can pursue careers as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Writers, PPC Specialists, Email Marketing Managers, Marketing Analysts, or even start their own digital marketing agencies or freelance careers.

Assam Skill Connect Office

₹899

₹1999

Lectures

3

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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