Course description

This comprehensive course is designed to help entrepreneurs, SHG members, local business owners, and digital learners in Assam understand and use Google Ads to drive online traffic, generate leads, and grow their business.

You’ll start with the basics—what Google Ads is and how it works. From there, we guide you through setting up your first Google Ads account, choosing the right type of campaign (Search, Display, Video), and learning how the Google Ads auction system and keyword bidding works.

Special focus is given to keyword selection, understanding match types (broad, phrase, exact), using keyword planner, and avoiding common mistakes. You’ll also learn how to set your daily or monthly budget, create compelling ad copy, and target the right audience.

By the end of this course, you'll be equipped to confidently run Google Ads campaigns that are both effective and affordable—whether you're promoting a tuition center in Guwahati, selling handmade products from a village, or launching a tech startup.

Topics Covered

• Introduction to Google Ads: How it works

• Setting up your Google Ads account

• Understanding campaign types: Search, Display, Video

• Choosing and managing keywords

• Using Keyword Planner Tool

• Writing effective ad copy

• Setting budgets and bidding strategies

• Targeting locations and demographics

• Monitoring and optimizing campaigns

• Best practices to avoid budget waste

What will i learn?

• Google Ads Campaign
• Campaign Execution & Report

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