Course description

This course is designed to empower individuals, entrepreneurs, SHG members, rural business owners, and digital marketing beginners in Assam with essential Facebook skills to grow their online presence and customer base.

You’ll begin by learning how to create and set up a Facebook Page for a business or organization. From there, we will guide you on how to schedule content strategically using Facebook's built-in tools, ensuring your posts reach your audience even when you're offline.

The course also includes hands-on training on Facebook Ads Manager, where you will learn how to design effective advertisements, choose the right objectives, set budgets, and track performance. One of the most important aspects — building a target audience — will be covered in depth, enabling you to reach the people most likely to engage with your services or products.

Whether you're promoting a local product, launching a new brand, or expanding your SHG's reach, this course gives you the practical knowledge to make Facebook work for you.

Topics Covered

• Creating and customizing a Facebook Page

• Understanding Page roles and settings

• Planning and scheduling posts for engagement

• Basics of Facebook Ads and Business Manager

• Creating image and video ads

• Setting budget, location, and campaign goals

• Defining and building your Facebook Audience

• Understanding ad performance reports

• Facebook best practices for businesses in Assam

What will i learn?

• Facebook Page
• Scheduling posts
• Publishing ads
• Setup a custom audience
• Meta Business Suit

Frequently asked question